Elite Romania is part of Elite
International BV headquartered in the Netherlands
with operations in 11 European countries, Israel and
Brazil. Elite International BV is
one of the divisions of the Strauss-Elite Group which
also comprises Divisions of Diary Products, Ice-cream,
Fresh Salads, Salty Snacks, Confectionery and Chocolate.
Elite Romania SRL is the leader coffee
company in Romania producing and distributing roast
and ground coffee, instant and cappuccino. The product
portfolio of Elite covers all market segments from
premium brands to mainstream and economy. Elite also
distributes the super premium Italian brand, Lavazza.
Elite Romania entered the Romanian
market on 1995 and managed to reach meanwhile the
top position of almost 50% of the market by offering
quality products perfectly adapted to the Romanian
consumer taste supported by intense promotional activities.
