A graduate of the International Trade Faculty with the Academy of Economic Studies in Bucharest and MBA graduate of University of Washington in co-operation with ASE, Veronica Savanciuc started her professional career as Economist at Romtrans Foreign Trade Entreprise.

Then she became Operation Manager with International Romexpress Services and later Sales & Marketing Manager with DHL Romania.

In 1993 she set up Plus Advertising, a full service advertising agency, called today Lowe & Partners. In the same year, she founded Total Media Shop, a full service media agency, called today Initiative Media Romania. Both agencies are owned by Interpublic Group of Companies, the American communication leader.

As President of Lowe & Partners, Veronica Savanciuc has brought the agency to the top, so that the agency ranked No. 1 several years in a row or has been in top five.