A graduate of the International Trade
Faculty with the Academy of Economic Studies
in Bucharest and MBA graduate of University
of Washington in co-operation with ASE, Veronica
Savanciuc started her professional career as
Economist at Romtrans Foreign Trade Entreprise.
Then she became Operation Manager with International
Romexpress Services and later Sales & Marketing
Manager with DHL Romania.
In 1993 she set up Plus Advertising, a full
service advertising agency, called today Lowe & Partners. In the same year, she founded Total
Media Shop, a full service media agency, called
today Initiative Media Romania. Both agencies
are owned by Interpublic Group of Companies,
the American communication leader.
As President of
Lowe & Partners, Veronica Savanciuc has brought
the agency to the top, so that the agency ranked
No. 1 several years in a row or has been in
top five.